Email marketing is getting a turbo boost — and Wix just raised the bar. In 2025, Wix introduced Email Assistant, a generative AI tool built directly into its platform to help users create emails via chat. Instead of wrestling with layouts and copy, marketers can now explain what they want — audience, tone, goals — and get back a polished email draft with visuals and sections ready to tweak.
Behind the scenes, Email Assistant draws from data you already supplied in your Wix business profile. It then generates a complete email: header, body, images, call to action, and more. Need a different tone? Just tell it what you want and it’ll adjust. Prefer to start from scratch? That’s still an option. The tool’s goal is to eliminate friction and give both beginners and seasoned marketers a smoother design experience.
But this isn’t just about speed. The AI editor also includes design smartness — prebuilt sections, customizable themes, and layout adjustability so you don’t feel boxed into a template. Wix wants to streamline the entire email workflow: ideation, drafting, visual design, and final polish — all in one space.
Still, this kind of automation carries caveats. The AI is a helpful assistant, not a complete replacement. It’s important to keep your voice consistent, fact-check the generated content, and make sure branding and messaging stay aligned. And for now, Email Assistant is available in English only, with no confirmed timelines for multi-language support.
What does this all mean for marketers? For one, it lowers the barrier to creating better-looking emails faster. Small businesses without full-time design or email teams can leverage AI to compete with more established brands. Second, it pushes the rest of the email marketing space to evolve. If AI-assisted editing becomes standard, expectations will rise for creativity, personalization, and speed. Finally, being early to experiment pays off — brands that take advantage of these tools now can push the envelope in user experience and branding.
Wix’s move is bold, but success depends on balance. Let the AI accelerate your work — not replace your judgment. Use it to sketch fresh ideas, test new subject lines, or explore layout variations. But always give your campaign a final human pass. After all, connection, tone, and context still matter most in email marketing.
Want help integrating AI tools like this into your email workflow or auditing your templates to work well with AI drafts? I’d love to help.
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